Writers are often introverts, and dislike getting “out there.” Many of us are happiest (and feel safest) holed up in our snug workrooms, hunched over our laptops typing away. We are so much more impressive when we write than when we talk!
Of course, introversion is a poor marketing strategy. It doesn’t work for authors, and it won’t work for ghostwriters either. Sorry, but no matter how much you enjoy the background shadows, you have to get out there and let people look at and listen to you – and you must try to be informative, compelling, inspirational, or at the very least, nice. They simply won’t hire you otherwise. And they won’t recommend you either.